Sales promotion Blattberg Robert G; Neslin Scott A Concepts, methods and strategies

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Jersey Prentice-Hall 1990Description: xiii,513p cmSubject(s): DDC classification:
  • X:514-8, N0
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Item type Current library Home library Call number Status Barcode
General Books General Books Ratan Tata Library Ratan Tata Library X:514-8 N0 (Browse shelf(Opens below)) Available RT1048117

Bibliography: p 482-501

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