Relationshiip Marketing: gaining competitive advantage through customer satisfaction and customer retention
Thurau T H
Relationshiip Marketing: gaining competitive advantage through customer satisfaction and customer retention Thurau T H; Hansen U - New York New York, Springer 2000 - 459p
3-540-66942-6
Textbook
Relationshiip Marketing: gaining competitive advantage through customer satisfaction and customer retention Thurau T H; Hansen U - New York New York, Springer 2000 - 459p
3-540-66942-6
Textbook