From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands
Chernatony L De
From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands Chernatony L De - Great Great, Britain Butterworth Heinemann 2001 - viii,291
0-7506-4614-4
Textbook
From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands Chernatony L De - Great Great, Britain Butterworth Heinemann 2001 - viii,291
0-7506-4614-4
Textbook