Managing brand equity : capitalizing on the value of a brand name
Aaker D A
Managing brand equity : capitalizing on the value of a brand name Aaker D A - New York New York, Free 1991 - 298p
0-02-900101-3
Textbook
Managing brand equity : capitalizing on the value of a brand name Aaker D A - New York New York, Free 1991 - 298p
0-02-900101-3
Textbook