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Sales promotion Concepts, methods and strategies

Blattberg Robert G

Sales promotion Concepts, methods and strategies Blattberg Robert G; Neslin Scott A - New Jersey Prentice-Hall 1990 - xiii,513p cm.

Bibliography: p 482-501

Source: General Book

Subjects--Topical Terms:
Salesmanship

Dewey Class. No.: X:514-8, N0

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