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Market planning for new industrial products

Choffray Jean-Marie

Market planning for new industrial products Choffray Jean-Marie; Lilien Gary L - NY John Wiley 1980 - xv, 294p cm. - Ronald Series on Marketing Management .

Bibliography p 274-84

ISBN: 0471049182

Source: General Book

Subjects--Topical Terms:
Marketing

Dewey Class. No.: X:511-8, MO

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