Advertising : Its role in modern marketing (Record no. 1289761)

MARC details
000 -LEADER
fixed length control field 00567nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250326141323.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250326s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-03-030748-1
037 ## - SOURCE OF ACQUISITION
Stock number Textbook
040 ## - CATALOGING SOURCE
Original cataloging agency FMSL
Language of cataloging eng
Transcribing agency FMSL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
Source of code eng
084 ## - COLON CLASSIFICATION NUMBER
Classification number X:513 N0
Assigning agency FMSL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dunn SW
9 (RLIN) 744164
245 #0 - TITLE STATEMENT
Title Advertising : Its role in modern marketing
Statement of responsibility, etc. Dunn SW And Others
250 ## - EDITION STATEMENT
Edition statement 7th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago
Name of publisher, distributor, etc. Chicago, The Dryden press
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent 636p
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Textbook
Classification part X:513 N0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Faculty of Management Library Faculty of Management Library 2025-03-26   X:513 N0 ML1022919 2025-03-26 2025-03-26 Textbook