Integrated Advertising, Promotion, and Marketing: (Record no. 1431007)

MARC details
000 -LEADER
fixed length control field 00629nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250526120238.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250526b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032780962
040 ## - CATALOGING SOURCE
Transcribing agency rda
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mishra, Anubhav.,
Relator term author
9 (RLIN) 810611
245 ## - TITLE STATEMENT
Title Integrated Advertising, Promotion, and Marketing:
Remainder of title Communicating in a Digital World
Statement of responsibility, etc. by Anubhav Mishra and Tata Sai Vijay.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. Routledge:
Date of publication, distribution, etc. 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xvi,366p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Agrawal, M., Backhaus, K., & Doorn, J. V..
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Vijay, Tata Sai.,
Relator term author
9 (RLIN) 810612
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Colon Classification (CC)
Koha item type General Books
Edition 1
Suppress in OPAC No

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