Strategic Content Marketing: (Record no. 1431159)

MARC details
000 -LEADER
fixed length control field 00603nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250529144208.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250528b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032438481
040 ## - CATALOGING SOURCE
Transcribing agency rda
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Farkas, Dan.,
Relator term author
9 (RLIN) 810943
245 ## - TITLE STATEMENT
Title Strategic Content Marketing:
Remainder of title Creating Effective Content in Practice
Statement of responsibility, etc. by Dan Farkas and Rebecca Geier
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2024.
300 ## - PHYSICAL DESCRIPTION
Extent xiv,272p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note References: BasuMallick, C., Buchanan, L..
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Geier, Rebecca.,
Relator term author
9 (RLIN) 810944
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Colon Classification (CC)
Koha item type General Books
Edition 1
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Colon Classification (CC)     Faculty of Management Library Faculty of Management Library General Stacks 2024-09-27 39.99   X:51 R4 ML1635920 2025-05-28 2025-05-28 General Books