Good is the new cool guide to meaningful marketing: How brands can win with conscious consumers (Record no. 1465074)

MARC details
000 -LEADER
fixed length control field 01195nam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028111235.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251028b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781394281756
037 ## - SOURCE OF ACQUISITION
Terms of availability textual
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
084 ## - COLON CLASSIFICATION NUMBER
Assigning agency RTL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aziz, Afdhel
9 (RLIN) 849646
245 ## - TITLE STATEMENT
Title Good is the new cool guide to meaningful marketing: How brands can win with conscious consumers
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. John Wiley & sons, Inc.
Date of publication, distribution, etc. 2025
300 ## - PHYSICAL DESCRIPTION
Extent ix, 275 p.
Other physical details Includes bibliographical reference and index
520 ## - SUMMARY, ETC.
Summary, etc. Today it is no longer enough for a brand to just be good'; it must also be cool'. Modern customers are demanding more social consciousness from the brands that they buy but also want to make sure it's balanced out by the right design, the right aesthetic, the right story told in an authentic and meaningful way. Equal parts self-help, how-to, and business journalism, this book aims to inspire others to be better marketers and citizens by balancing profit and the needs of their customers and communities, all while still innovating and harnessing the force of popular culture.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jones, Bobby
Relator term Co-author
9 (RLIN) 849647
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Colon Classification (CC)
Suppress in OPAC No
Koha item type Textual
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
    Colon Classification (CC)     Ratan Tata Library Ratan Tata Library 2025-10-28   RT1528500 2025-10-28 2025-10-28 Textual