Applied marketing analytics using python (Record no. 1465079)

MARC details
000 -LEADER
fixed length control field 01152nam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028120453.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251028b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529684162
037 ## - SOURCE OF ACQUISITION
Terms of availability textual
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
084 ## - COLON CLASSIFICATION NUMBER
Assigning agency RTL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Yildirim, Gokhan
9 (RLIN) 849671
245 ## - TITLE STATEMENT
Title Applied marketing analytics using python
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Sage
Date of publication, distribution, etc. 2025
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 366 p.
Other physical details Includes bibliographical reference and index
520 ## - SUMMARY, ETC.
Summary, etc. It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kubler, Raoul
Relator term Co-author
9 (RLIN) 849672
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Colon Classification (CC)
Suppress in OPAC No
Koha item type Textual
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
    Colon Classification (CC)     Ratan Tata Library Ratan Tata Library 2025-10-28   RT1528501 2025-10-28 2025-10-28 Textual