Advertising and promotion (Record no. 604339)

MARC details
000 -LEADER
fixed length control field 00989nam a2200289Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220926002249.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220923b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026850
037 ## - SOURCE OF ACQUISITION
Terms of availability General Book
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BELCH George E.
9 (RLIN) 305242
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. BELCH George E.; BELCH Michael A.; PURANI Keyoor
Title Advertising and promotion
Remainder of title An integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 9th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent xliii,1016p.
Dimensions cm.
490 ## - SERIES STATEMENT
Series statement Texts in Statistical Science
500 ## - GENERAL NOTE
General note Bibliography: p 607-39
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name BELCH Michael A.
9 (RLIN) 305243
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name PURANI Keyoor
9 (RLIN) 305244
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:513, P4;Q3/TD
Koha item type General Books
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Ratan Tata Library Ratan Tata Library 2022-09-26 5114, 26/09/2013, RAJKIRAN BOOK AGENCY 531.25   X:513 P4;Q3/TD RT1458193 2022-09-26 531.25 2022-09-26 General Books