Marketing research (Record no. 626500)

MARC details
000 -LEADER
fixed length control field 00767nam a2200265Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220926013650.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220923b |||||||| |||| 00| 0 eng d
037 ## - SOURCE OF ACQUISITION
Terms of availability General Book
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker David A
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. Aaker David A; Day George S
Title Marketing research
Remainder of title Private and public sector deci
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley
Date of publication, distribution, etc. 1980
300 ## - PHYSICAL DESCRIPTION
Extent xiv,628p
Dimensions cm.
490 ## - SERIES STATEMENT
Series statement Wiley Series in Marketing
500 ## - GENERAL NOTE
General note Glossary: p 597-606; Apendix: p 607-14
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 15998
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Day George S
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part X:51b4, M0
Koha item type General Books
Source of classification or shelving scheme Colon Classification (CC)
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Ratan Tata Library Ratan Tata Library 2022-09-26   X:51b4 M0 RT0719320 2022-09-26 2022-09-26 General Books