Introduction to branding and marketing communication management (Record no. 693359)

MARC details
000 -LEADER
fixed length control field 00817nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220927105606.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220926b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178271532
037 ## - SOURCE OF ACQUISITION
Terms of availability Reference Collections
040 ## - CATALOGING SOURCE
Original cataloging agency RTL
Transcribing agency RTL
Language of cataloging eng
041 ## - LANGUAGE CODE
Source of code eng
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Yankah Kojo Ed.
9 (RLIN) 373630
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. Yankah Kojo Ed.
Title Introduction to branding and marketing communication management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New
Name of publisher, distributor, etc. Delhi Manak
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent "xiv, 261p."
Dimensions cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Economics
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part "X:51-8, P7"
Koha item type
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Ratan Tata Library Ratan Tata Library 2022-09-27 "591, 17/03/2009, Bharatiya Sahitya Bhavana" 2329.74   "X:51-8 P7" RT1473434 2022-09-27 2329.74 2022-09-27