The Big Idea:How Business Innovators Get Great Ideas to Market Strauss S D

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Material type: Text

TextLanguage: English Publication details: Chicago Chicago, Dearborn trade Publishing 2002Description: 239pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X:51 P2 (Browse shelf(Opens below))	Available	ML1264847

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Previous	X:51 P2 Mastering Marketing Management	X:51 P2 Marketing of Ficial Services	X:51 P2 Performance Driven CRM:How to Make Your Customer Relationship Management Vision a Reality	X:51 P2 The Big Idea:How Business Innovators Get Great Ideas to Market	X:51 P2 Marketing Strategy:Business to-business, Consumer goods, Services	X:51 P2 Customer Relationship Management: Electronic Customer Care in the New Economy	X:51 P2 Cause Marketing	Next

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