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Differentiate or die: survival in our Era of Killer competition Trout J

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Material type: Text

TextLanguage: English Publication details: New York New York, John Wiley & Sons 2000Description: 230pOther classification:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X:51 P0 (Browse shelf(Opens below))	Available	ML1143423

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Previous	X:51 P0 Marketing Book	X:51 P0 Marketing Management: a relationship marketing perspective	X:51 P0 Just Say Yes!: extreme customer service... how to give it!, how to get it!	X:51 P0 Differentiate or die: survival in our Era of Killer competition	X:51 P0 Marketing planning guide	X:51 P0 Market-based management : strategies for growing customer value & profitability	X:51 P0 Direct marketing : strategy, planning execution	Next

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