Managing brand equity : capitalizing on the value of a brand name Aaker D A

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Material type: Text

TextLanguage: English Publication details: New York New York, Free 1991Description: 298pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X:513.73 N1;2 (Browse shelf(Opens below))	Available	ML1267604

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Previous	X:513.7 M4 Mirror makers: A history of american advertising and its creators	X:513.7 N7 Handbook of European Advertising	X:513.73 N1 Managing brand equity capitalizing on the value of a brand name	X:513.73 N1;2 Managing brand equity : capitalizing on the value of a brand name	X:513.73 N1;2 Managing brand equity : capitalizing on the value of a brand name	X:513.73 N1;2 Managing brand equity : capitalizing on the value of a brand name	X:51397 L1 Ficial advertizing & public relations	Next

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