Marketing management : knowledge and skills Perter J P; Donnelly J H

By:

Material type: Text

TextLanguage: English Publication details: Boston Boston, Irwin 2004Edition: 7Description: 876pISBN:

Other classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Textbook	Faculty of Management Library	Faculty of Management Library	X:51 P4 (Browse shelf(Opens below))	Available	ML1267786

Previous								Next
Previous	X:51 P4 Marketing and sales management	X:51 P4 Market segmentation : how to do it how to profit from it	X:51 P4 Marketing as strategy : understanding the CEO's agenda for driving growth and innovation	X:51 P4 Marketing management : knowledge and skills	X:51 P4 Powerhouse marketing plans : 14 outstanding real-life plans and what you can learn form them to supercharge your own campaigns	X:51 P4 Sun Tzu : Strategic for marketing : 12 essential principles for winning the war for customers	X:51 P4 Collaborative customer relationship management : taking CRM to the next level	Next

There are no comments on this title.

to post a comment.