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Perspectives on strategic marketing management Kerin Roger A; Robert A

By:

Kerin Roger A

Contributor(s):

Robert A

Material type: Text

Text

TextLanguage: English Publication details: Boston Allyn & Bacon 1983Description: xiii, 463p cmISBN:

0205079229

Subject(s):

Marketing

DDC classification:

X:51-8, MO;M3

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:51-8 MO;M3 (Browse shelf(Opens below))	Available	RT0806248

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Previous	X:51-8 MO Management in marketing channels	X:51-8 MO Effective marketing management	X:51-8 MO Effective marketing management	X:51-8 MO;M3 Perspectives on strategic marketing management	X:51-8 N2 Managing director director distribution	X:51-8 N3 Twenty-two immutable laws of marketing	X:51-8 N3 Cases in strategic marketing	Next

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