Marketing today Richman David J
Material type:
TextLanguage: English Series: Dryden Press Series in MarketingPublication details: Chicago Dryden Press 1988Edition: 2Description: xxvii,654p cmISBN: - 0030135737
- X:51, M5;M8
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:51 M5;M8 (Browse shelf(Opens below)) | Available | RT1004948 |
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| X:51 M5 Marketing today | X:51 M5 Marketing Concepts, strategies and decisions | X:51 M5 Marketing essentials | X:51 M5;M8 Marketing today | X:51 M6 Marketing An integrated approach | X:51 M6 Marketing theory Classic and contemporary reading | X:51 M6 Basic marketing Principles and practice |
Appendix: P 585-614; Glossary: P 629-43
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