Marketing D'amico Michael; Zikmund William G
Material type:
TextLanguage: English Publication details: Minneapolis/St. Paul West Publishing Co. 1996Edition: Ed 5Description: xxxvii, 784p cmISBN: - 0314071709
- X:51, M4;N6
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
|
Ratan Tata Library | Ratan Tata Library | X:51 M4;N6 (Browse shelf(Opens below)) | Available | RT1136950 |
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| X:51 M4 Comparative marketing systems | X:51 M4 Marketing theory Distinguished contributions | X:51 M4;N3 Marketing | X:51 M4;N6 Marketing | X:51 M4;N7 Successful direct marketing methods | X:51 M5 Marketing today | X:51 M5 Marketing today |
Appendix: P 697-723; Glossary: P 724-743
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