Marketing D'amico Michael; Zikmund William G

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TextLanguage: English Publication details: Minneapolis/St. Paul West Publishing Co. 1996Edition: Ed 5Description: xxxvii, 784p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:51 M4;N6 (Browse shelf(Opens below))	Available	RT1136950

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Previous	X:51 M4 Comparative marketing systems	X:51 M4 Marketing theory Distinguished contributions	X:51 M4;N3 Marketing	X:51 M4;N6 Marketing	X:51 M4;N7 Successful direct marketing methods	X:51 M5 Marketing today	X:51 M5 Marketing today	Next

Appendix: P 697-723; Glossary: P 724-743

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