Advertising Mandell Maurice I
Material type:
TextLanguage: English Publication details: NJ Prentice Hall 1980Edition: 3Description: xiv,752p. cmISBN: - 0130144495
- X:513, K6;M6/TD3
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:513 K6;M6/TD3 (Browse shelf(Opens below)) | Available | RT0721611 |
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| X:513 K6 Making ads pay | X:513 K6 Measuring advertising Readership and results | X:513 K6;L6 Handbook of advertising art production | X:513 K6;M6/TD3 Advertising | X:513 K7 Economic implications of advertising | X:513 K7;3/TD3 Advertising theory and practice | X:513 K7;3/TD3 Advertising theory and practice |
Bibliography: p 738-744; Glossary: p 725-737
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