Strategic customer management PAYNE Adrian; FROW Pennie Integrating relationship marketing and CRM

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Material type: Text

TextLanguage: English Publication details: New Delhi Cambridge University Press 2013Description: xvii,529p cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Books	Ratan Tata Library	Ratan Tata Library	X:511 Q3/TD (Browse shelf(Opens below))	Available	RT1583027

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Previous	X:511 Q2 Hidden wealth of customers Realizing the untapped value of your most important asset	X:511 Q3/TD Strategic customer management Integrating relationship marketing and CRM	X:511 Q3/TD Strategic customer management Integrating relationship marketing and CRM	X:511 Q3/TD Strategic customer management Integrating relationship marketing and CRM	X:511 Q3/TD Strategic customer management Integrating relationship marketing and CRM	X:511 Q3/TD Strategic customer management Integrating relationship marketing and CRM	X:511 Q3/TD Strategic customer management Integrating relationship marketing and CRM	Next

Bibliography: p 299-310

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