Sales promotion Blattberg Robert G; Neslin Scott A Concepts, methods and strategies
Material type:
TextLanguage: English Publication details: New Jersey Prentice-Hall 1990Description: xiii,513p cmSubject(s): DDC classification: - X:514-8, N0
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:514-8 N0 (Browse shelf(Opens below)) | Available | RT1048117 |
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| X:514-8 M9 Sales management Text and cases | X:514-8 N0 Professional selling A relationship management pr | X:514-8 N0 Sales management Theory and practice | X:514-8 N0 Sales promotion Concepts, methods and strategies | X:514-8 N0;N4 Professional selling A relationship management process | X:514-8 N4 Selling and sales management | X:514-8 N4 Why customers don't do what you want them to do- and what to do about it |
Bibliography: p 482-501
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