Handbook of sales promotion Ulanoff Standley M Ed.
Material type:
TextLanguage: English Publication details: New York McGraw Hill 1985Description: xxvii,607p cmISBN: - 0070657335
- X:514-8, M5
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:514-8 M5 (Browse shelf(Opens below)) | Available | RT0837598 |
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| X:514-8 M2 Sales promotion management | X:514-8 M2 Sales management Concepts and cases | X:514-8 M4 Promotion A guide to effective promotional planni | X:514-8 M5 Handbook of sales promotion | X:514-8 M6 Industrial sales force management | X:514-8 M6 Effective sales management | X:514-8 M6 Sales management Concepts, practices and cases |
Glossary: p 559-585; Appendix: p 547-558
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