Marketing research Luck David J, and others
Material type:
TextLanguage: English Publication details: NJ Prentice Hall 1974Edition: 4Description: viii,470p cmSubject(s): DDC classification: - X:51b4, L4
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Books
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Ratan Tata Library | Ratan Tata Library | X:51b4 L4 (Browse shelf(Opens below)) | Available | RT0411493 |
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| X:51b4 L3 Marketing research Analysis and measurement | X:51b4 L3 Research methods in marketing | X:51b4 L3;M2 Practice of marketing research | X:51b4 L4 Marketing research | X:51b4 L4 Investigations of brand choice processes | X:51b4 L5 Cases in marketing research | X:51b4 L5 Cases in marketing research |
Bibliography: p 453-62; Appendix: p 445-62
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