TY  - BOOK
AU  - Morosini Piero
TI  - Managing cultural differences:  Effective strategy and execution across cultures in global corporate alliances
T2  - International business and management
SN  - 0080427626 (hbk)
U1  - X5:8.1, N8 
PY  - 1998///
CY  - Oxford
PB  - Elsevier Science UK      
KW  - ECONOMICS
ER  -