Kapferer Jean-Noel <br/><br/>
Strategic brand management : creating and sustaining brand equity long term 
Kapferer Jean-Noel 
 - 2 
 - New Delhi   Kogan Page       1997 
 - 443p. 
<br/><br/> Bibliography 427-436p.; Index 437-443p. 
<br/><br/><label>ISBN: </label>8175541091 (pbk) SL0859481 
<br/><br/><label>Standard No.: </label>183540 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Corporate planning<br/> Decision making<br/>Management
<br/><br/><label>Dewey Class. No.: </label>B2T0bX:8, N7