TY  - BOOK
AU  - Kapferer Jean-Noel
AU  - Kapferer Jean-Noel
TI  - Strategic brand management : creating and sustaining brand equity long term
SN  - 8175541091 (pbk)
U1  - B2T0bX:8, N7 
PY  - 1997///
CY  - New Delhi
PB  -  Kogan Page     
KW  -  Corporate planning
KW  -  Decision making
KW  - Management
N1  - Bibliography 427-436p.; Index 437-443p
ER  -