TY  - BOOK
AU  - Steinberg Marc
TI  - Anime's media mix:  Franchising toys and characters in Japan
SN  - 9780816675500
U1  - NW42, Q2 
PY  - 2012///
CY  - Minnepolis
PB  - University of Minnesota Press   
KW  -  Animated films - Japan - History and criticism
KW  -  Cartoon programs - Japan - History and criticism
KW  -  Character toys - Japan
KW  -  Comic books - strips etc - Japan - History and criticism
KW  - Character merchandising - Japan
ER  -