TY  - BOOK
AU  - Ratneshwar S. Ed.
AU  -  Huffman Cynthia Ed.
AU  -  Mick David Glen Ed.
TI  - Why of consumption :  contemporary perspectives on consumer motives, goals, and desires
T2  - Routledge interpretive markeing research
SN  - 0415220955 (hbk)
U1  - X:321, P0 
PY  - 2000///
CY  - London
PB  - Routledge       
KW  - ECONOMICS
ER  -