Verhoef Peter C.; Kooge Edwin; Walk Natasha; Wieringa Jaap E. <br/><br/>
Creating value with data analytics in marketing : Mastering data science 

 - 2nd 
 - London   Routledge  2022 
 - xxii,314p. 
<br/><br/><label>ISBN: </label>9780367819798 
<br/><br/><label>Source: </label>TB 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Operational Research