TY  - BOOK
AU  - Verhoef Peter C.; Kooge Edwin; Walk Natasha; Wieringa Jaap E.
TI  - Creating value with data analytics in marketing : Mastering data science
SN  - 9780367819798
PY  - 2022///
CY  - London 
PB  - Routledge
KW  - Operational Research
ER  -