TY  - BOOK
AU  - Becker Roman; Daschmann Gregor
TI  - Fanomics: Turn customers into fans and profit from it
T2  - Future of business and finance
SN  - 9783658412388
PY  - 2023///
CY  - Wiesbaden 
PB  - Springer
KW  - Business Economics and  Finance
ER  -