Cundiff E W & Others <br/><br/>
Fundamentals of modern marketing 
Cundiff E W & Others 
 - 4th 
 - New Delhi  New Delhi, Prentice Hall of India  1985 
 - 482p 
<br/><br/><label>ISBN: </label>0-87692-416-10 
<br/><br/><label>Source: </label>Textbook