Khurana R <br/><br/>
Strategic marketing management: Concepts & cases 
Khurana R; Ravichandran A N 
 - New Delhi  New Delhi, Global Business  1997 
 - 257p 
<br/><br/><label>ISBN: </label>81-7240-082-9 
<br/><br/><label>Source: </label>Textbook