Lodish L M <br/><br/>
Advertising & Promotion Challenge: vaguely right or precisely wrong? 
Lodish L M 
 - New York  New York, Oxford University Press  1986 
 - 188p 
<br/><br/><label>ISBN: </label>0-19-503702-2 
<br/><br/><label>Source: </label>Textbook