Kumar V <br/><br/>
Essentials of Marketing Research 
Kumar V; Aaker David A 
 - 2nd 
 - USA  USA, John Willey & Sons, Inc.  2002 
 - xix,553 
<br/><br/><label>ISBN: </label>0-471-41235-X 
<br/><br/><label>Source: </label>Textbook