Strauss S D <br/><br/>
The Big Idea:How Business Innovators Get Great Ideas to Market 
Strauss S D 
 - Chicago  Chicago, Dearborn trade Publishing  2002 
 - 239p 
<br/><br/><label>ISBN: </label>0-7931-4837-5 
<br/><br/><label>Source: </label>Textbook