Kapferer J N <br/><br/>
Re-inventing the Brand:can top brands survive the new market realities? 
Kapferer J N 
 - United Kingdom  United Kingdom, Kogan Page  2001 
 - 234p 
<br/><br/><label>ISBN: </label>0-7494-3593-3 
<br/><br/><label>Source: </label>Textbook