Lepla F <br/><br/>
Brand Driven: the route to integrated branding through great leadership 
Lepla F; Davis S V And Others 
 - London  London, Kogan Page  2003 
 - 334p 
<br/><br/><label>ISBN: </label>0-7494-3797-9 
<br/><br/><label>Source: </label>Textbook