Blair M <br/><br/>
360 Degree Brand in Asia: creating more effective marketing communications 
Blair M; Armstrong R And Others 
 - USA  USA, John Wiley & Sons Ltd.  2003 
 - 215p 
<br/><br/><label>ISBN: </label>0-470-82057-8 
<br/><br/><label>Source: </label>Textbook