Clow K E <br/><br/>
Integrated advertising, promotion, & marketing communications 
Clow K E; Baack D 
 - New Delhi  New Delhi, Prentice-Hall  2002 
 - 670p 
<br/><br/><label>ISBN: </label>81-203-2156-1 
<br/><br/><label>Source: </label>Textbook