Duboff R <br/><br/>
Market research matters: Tools and techniques for aligning your business 
Duboff R; Spaeth J 
 - New York  New York, John Wiley & Sons  2000 
 - 312p 
<br/><br/><label>ISBN: </label>0-471-36005-8 
<br/><br/><label>Source: </label>Textbook