Wilmshurst J <br/><br/>
Fundamentals of advertising 
Wilmshurst J; Mackay A 
 - Ed 2 
 - New Delhi  New Delhi, Replica  1999 
 - 399p 
<br/><br/><label>ISBN: </label>0-7506-1562-1 
<br/><br/><label>Source: </label>Textbook