Rampal MK <br/><br/>
Service marketing: Concepts, applications and cases 
Rampal Mk; Gupta S L 
 - New Delhi  New Delhi, Galgotia  2000 
 - 615p 
<br/><br/><label>ISBN: </label>81-85989-56-7 
<br/><br/><label>Source: </label>Textbook