Ries A L <br/><br/>
11 Immutable laws of internet branding 
Ries A L; Ries L 
 - New York  New York, Harpercollins  2000 
 - 175p 
<br/><br/><label>ISBN: </label>0-06-019621-1 
<br/><br/><label>Source: </label>Textbook