Keegan W J <br/><br/>
Global marketing management 
Keegan W J 
 - 5th 
 - New Delhi  New Delhi, Prentice Hall of India  1995 
 - xix,828 
<br/><br/><label>ISBN: </label>81-203-0959-6 
<br/><br/><label>Source: </label>Textbook