Kunkel V <br/><br/>
Instant appeal: 8 primal factors that create blockbuster success 
Kunkel V 
 - BY  BY, Amacom  2009 
 - 296p 
<br/><br/><label>ISBN: </label>0-8144-0946-6 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management