Boatwright P <br/><br/>
Built to love: creating products that coptivate customers 
Boatwright P; Cagan J 
 - New Delhi  New Delhi, TataMcGraw Hill  2010 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management